MLB All-Star Game: 2025

Home Turf, Global Stage: Network Frequency x Sage for the 2025 MLB All-Star Game

There is no feeling quite like seeing the eyes of the world turn toward your home city. This past July, Atlanta became the epicenter of the sporting universe for the 2025 MLB All-Star Game, and Network Frequency had the high-octane honor of supporting Sage throughout their massive multi-location activation footprint.

Being at Truist Park—our home turf—was electric, but the true magic was in the partnership. We want to extend our deepest, most sincere gratitude to the entire Sage team. Thank you for trusting our vision and allowing us to step in and help produce such a monumental moment for your brand and for the city of Atlanta.

A Triple-Play Activation

Our team was on the ground across the city, capturing and supporting a seamless brand narrative that spanned three iconic locations:

• Truist Park & The Battery: We were in the heart of the action at the ballpark, documenting Sage’s role as the Official Finance Software Partner of MLB. From the high-flying Home Run Derby X presented by Sage to the cutting-edge “Pitcher Power Rankings” on the big screens, we captured the synergy of data and diamond.

• Ponce City Market (Sage North American HQ): We spent time at Sage’s stunning new flagship office at 619 Ponce. This Georgia-grown timber masterpiece served as a hub for innovation during the week, showcasing how Sage is deeply rooting itself in Atlanta’s tech ecosystem.

• The Wylie Hotel: In the intimate, sophisticated setting of the Wylie Hotel, we captured the more personal side of the week—exclusive gatherings and high-level hospitality that proved Sage knows how to host as well as they innovate.

The Sage Impact: Knocking Down Barriers

Sage’s mission is to “knock down barriers so everyone can thrive,” and we saw that in action every day of All-Star Week. Whether they were providing small business owners with VIP experiences or utilizing their AI-powered insights to enhance the fan experience, Sage demonstrated why they are a global leader in accounting and HR technology.

Working alongside a team that values human-centered design and community investment as much as we do at Network Frequency made this project a career highlight.

To the Sage team: Thank you for the opportunity to tell this story alongside you. Seeing our city shine through your lens was a win for everyone.